Simple Analytics is the privacy-first Google Analytics alternative designed to provide essential website insights without compromising visitor privacy. It caters to businesses, organizations, and individuals who prioritize data protection and compliance with global privacy regulations like GDPR, PECR, and CCPA.

Key Features

• Privacy by Design: 100% compliant with major privacy laws, ensuring no personal data is ever stored.
• Simple & Intuitive UI: Offers an easy-to-use dashboard for quick access to key metrics.
• AI-Powered Insights: Chat with AI to get answers about your analytics data, eliminating the need to dig through reports.
• Cookieless Tracking: Operates without cookies or storing IP addresses, removing the need for annoying cookie banners.
• Goals & Events Tracking: Monitor important events, conversion funnels, and track performance of clicks and page visits.
• Lightweight Script: Boosts website speed, contributing positively to SEO.
• EU-Based & Hosted: Servers located in the Netherlands, ensuring data remains within the EU under strict privacy laws.
• Data Ownership & Encryption: Your data is always encrypted (in transit and at rest) and you retain full ownership, with options to download or delete it anytime.

Use Cases

Simple Analytics is ideal for any website owner or organization that needs accurate web analytics while adhering to stringent privacy standards. It's particularly beneficial for entities operating in the EU or those with a global audience where privacy compliance is paramount. This SAAS solves the common problem of balancing data insights with ethical data collection, allowing users to understand visitor behavior—such as traffic sources, popular pages, and conversion rates—without resorting to privacy-invasive tracking methods.

It streamlines workflows for marketers and developers by providing a clean, actionable dashboard and AI-driven insights, reducing the time spent on data analysis. Furthermore, its lightweight script and cookieless approach make it an excellent choice for websites focused on performance and user experience, as it avoids slowing down load times or presenting intrusive consent banners.

Pricing Information

Simple Analytics operates on a freemium model, offering a "Free" plan suitable for hobby projects with up to 5 sites and a 30-day data history. For more extensive needs, paid plans ("Simple," "Team," "Enterprise") are available, with pricing based on expected monthly pageviews and options for monthly or annual billing. All plans include a 14-day free trial, requiring no credit card to get started.

User Experience and Support

The platform boasts a simple and intuitive user interface, designed for ease of use. Users can quickly grasp key metrics from a single dashboard. Support is available via email for paid plans, and comprehensive documentation and a community forum are provided for self-help. The service also offers mobile accessibility with iPhone widgets for on-the-go monitoring.

Technical Details

Simple Analytics is built with a focus on privacy and performance. It utilizes EU-based servers in the Netherlands for data storage, ensuring compliance with strict European data protection laws. The system avoids storing any personally identifiable information (PII) by not using IP addresses or cookies for tracking. Its lightweight script ensures minimal impact on website load times. The platform supports integrations with tools like Google Tag Manager and WordPress, and allows data export to systems such as Power BI and Google Looker Studio.

Pros and Cons

• Pros:
  • 100% GDPR, PECR, CCPA compliant by design.
  • Eliminates the need for cookie banners.
  • Simple, clean, and actionable dashboard.
  • AI chat for instant analytics insights.
  • Lightweight script improves website speed and SEO.
  • Data is owned by the user and is fully encrypted.
  • EU-based servers ensure high privacy standards.
• Cons:
  • It's a paid service, unlike the "free" Google Analytics.
  • The free plan has a 30-day data history limitation.
  • May require a slight adjustment for users accustomed to the complexity of Google Analytics.

Conclusion

Simple Analytics stands out as a leading privacy-first alternative to traditional web analytics tools. It empowers users to gain valuable insights into their website performance while upholding the highest standards of visitor privacy and data security. For anyone seeking a compliant, user-friendly, and insightful analytics solution, Simple Analytics offers a compelling choice. Explore Simple Analytics today to transform your data analysis ethically.