Introduction

Substrata is an advanced AI-powered sales science platform designed to revolutionize B2B revenue generation. It helps sales professionals and leaders dominate their markets by uncovering hidden cues and social signals in every interaction, leading to faster wins and optimized top-line growth.

Key Features

• SoundWave: Analyzes a broad range of behavioral cues in online meetings, including speech patterns, pauses, and turn dynamics, to reveal prospects' true attitudes.
• Temper: Provides instant personality data analysis for prospects, offering insights into their decision-making DNA, risk tolerance, and communication style.
• Q For Email: Delivers real-time signal detection directly in your inbox, uncovering hidden intent patterns, sentiment shifts, and power dynamics in digital communications.
• Signals: Spot early signals and prevent potential deal setbacks before they escalate.
• Message Wizard: Allows users to simulate the impact of their email drafts, adjusting sentiment and authority levels for perfectly calibrated messages.
• Integrations: Enriches existing data with cutting-edge social signal analysis.

Use Cases

For B2B Revenue Professionals, Substrata acts as an indispensable AI sales assistant, providing deep analysis of live conversations and emails. It helps dealmakers understand unspoken cues, identify resistance, and receive actionable insights to navigate complex sales cycles, ultimately accelerating deal closure by synchronizing with prospect mindsets.

B2B Revenue Leaders can leverage Substrata for strategic insights to optimize overall sales performance, increase team win-rates, and achieve higher goal attainment. Its predictive intelligence is also highly beneficial for VC / PE & Banking professionals engaged in high-stakes transactions, offering a unique edge in negotiations.

Pricing Information

While specific pricing tiers are not detailed, Substrata operates on a paid model, offering a demo to prospective clients. There is no mention of a free trial, freemium option, or money-back guarantee.

User Experience and Support

Substrata emphasizes a data-driven approach to sales, providing a sophisticated platform for analyzing complex human interactions. Users can request a demo to experience the platform firsthand. Support is available for product assistance and help tickets, ensuring users can maximize the platform's capabilities.

Technical Details

Substrata utilizes deep models to process high volumes of multimodal data in real-time, employing cutting-edge pragmatic analysis engines. It leverages linguistic and paralinguistic analyses, and is noted as one of the few solutions globally to tackle subtext and nonverbal communication scientifically, specifically through Social Signal Processing (SSP) technology.

Pros and Cons

• Pros:
  • Verified to increase average closed-won rates by +70.9%.
  • Proven to increase general sales goal attainment by 8.32x.
  • Cuts sales-cycle length by 29.7% on average.
  • Increases demo-booking rates by 4.41x.
  • Uncovers hidden buyer perspectives and resistance.
  • Provides real-time, actionable insights into power dynamics and intentions.
  • Unique scientific approach to nonverbal communication and subtext.
• Cons:
  • Specific pricing details are not publicly available.
  • No explicit mention of a free trial or freemium model.
  • Potential learning curve for new users to fully leverage advanced AI insights.

Conclusion

Substrata stands out as a pioneering AI solution that deciphers the invisible layers of B2B sales conversations, empowering dealmakers to read between the lines and achieve unprecedented results. Its ability to turn hidden signals into tangible wins makes it an ultra-critical tool for any B2B revenue team. Explore Substrata today to master the subtleties of dealmaking and propel your growth.