NoBotsPls is a real-time, server-to-server bot detection service designed to protect online businesses from malicious and unwanted automated traffic. It safeguards critical funnels like pricing, signup, and checkout, ensuring budget protection and honest KPIs without relying on pixels or SDKs.
Key Features
HTTP-based Bot Detection: Analyzes request signals like headers, user-agent integrity, client hints, and origin for immediate spoofing and bot framework detection.
Advanced IP Reputation: Blocks traffic from known data centers, VPNs, open proxies, and sophisticated residential proxy networks used by bot operators.
AI Model + Live-Updated DB: Utilizes a purpose-built machine learning model for per-request risk scoring, blended with continuously refreshed IP and crawler datasets for high precision.
Zero Friction for Users: Operates without CAPTCHAs, ensuring a smooth and fast user experience that doesn't hinder conversion rates.
No Pixels, No SDKs: Works server-to-server via a single HTTP call, eliminating client-side script bloat, improving page load times, and remaining unaffected by ad-blockers or tracking prevention.
Explainable Decisions: Provides clear reasons for each bot detection decision, offering transparency and control.
Use Cases
NoBotsPls is essential for businesses looking to combat various forms of online abuse. It effectively blocks scripted sign-ups, content scraping, and account takeovers (ATO) that skew analytics and create security risks. By identifying and stopping invalid traffic, it helps prevent significant ad spend waste, which can be as high as 15-20% on "made-for-advertising" inventory.
Furthermore, the service addresses the surge in AI GenAI crawler pressure (e.g., GPTBot, ClaudeBot), reducing bandwidth bills and allowing sites to manage traffic efficiently. It also tackles the challenge of sophisticated bots originating from residential ISPs, which mimic human behavior, thereby safeguarding against fraud and chargebacks that multiply losses.
Pricing Information
NoBotsPls offers a flexible pricing model, allowing users to start with a free tier that requires no credit card. This free plan includes a rate limit of 10 requests per minute and a daily quota of 500. For higher volumes, users can upgrade to a Pro plan, which provides 3000 requests per minute and 250,000 daily requests, managed through a self-serve billing portal.
User Experience and Support
Integration with NoBotsPls is designed to be straightforward, requiring just a single HTTP API call. The service prioritizes user experience by eliminating CAPTCHAs and client-side scripts, ensuring real customers move through funnels without friction. Documentation is available via OpenAPI, and integration examples are provided for popular languages and platforms like Python, Node.js, Java, Go, Rust, and Cloudflare Workers. Support is community-based for free users and priority for Pro subscribers.
Technical Details
The core of NoBotsPls is a robust REST API that processes requests server-to-server. It leverages an AI model for real-time risk and value scoring, complemented by continuously updated threat feeds and IP datasets. The API is privacy-first, ensuring that request payloads and IP addresses are not stored, with only aggregate counters kept for billing and rate limiting. It's designed to be edge-friendly and works seamlessly behind CDNs and various backend infrastructures.
Pros
Real-time, accurate bot detection via a single HTTP call.
No client-side scripts (pixels/SDKs), ensuring fast pages and privacy.
Effective against advanced bots, including those using residential proxies and AI crawlers.
Improves key business metrics (CAC, ROAS, CVR) by removing bot noise.
Zero friction for legitimate users, no CAPTCHAs.
Works with existing CDNs and backend setups.
Explainable decision-making process.
Cons
Free tier has limited request volume.
Requires server-side integration, which might be a slight learning curve for purely client-side focused teams.
No explicit mention of a money-back guarantee.
Conclusion
NoBotsPls provides a powerful, privacy-first solution for real-time bot detection, offering significant value by protecting budgets, improving data integrity, and enhancing user experience. Its server-to-server approach and advanced AI capabilities make it an indispensable tool for any online business. Explore NoBotsPls today to secure your digital assets and optimize your operational efficiency.
